….. Continued from Part 1
(5) Complacency the main cause of stagnating standards
Almost 5 in 10 polled said crew complacency is what’s causing industry standards to be where they are now, including lacking motivation to improve and wanting maximum pay for minimal effort.
There’s often been cafe chatter about grievances and problems during production of Indonesian TV commercials, some made against crew, some against producers and others against the agencies or clients. So, we decided to conduct a poll of producers and directors who’ve worked in Indonesia and abroad to get their views on where Indonesian productions stand. The results weren’t surprising, but some hard truths were expressed which hopefully may lead to an improved environment for this industry to advance and compete regionally.
(1) Humans have limits
Making an editor stare into the screen for 15 hours won’t give you a better job.
Giving the compositor a foreground camera plate shot with 24mm and background plate with a 50mm lens won’t give you a credible image.
(This contribution was made at our invitation for Klaus Fuxjager, DP, to share his impressions and experiences from working in the Philippines, Thailand and Indonesia.) Continue reading
Talent’s not gifted, but have to be earned. But, REAL talent is never giving up…
How she helped a lontong seller ..
“My entire creative approach for this commercial revolves around bringing as much variety to the spot as possible” said director Ryan Heron in his treatment during the bidding of this job. And he emphasised he wasn’t kidding.
The 2nd in the series of ads about Man Utd’s fans.