Anyone who’s ever had a tattoo will understand the pain our character endured when a whole Manchester United crest is being inscribed, needle by needle, onto his back. Meanwhile, his friend – who may have been the devil’s advocate in the first place – is having a good laugh.

Directed by our home-grown director, Steven Facius, who doesn’t have a tattoo, he could easily empathise with his plight.

Originally designed as an ad for online consumption only, the client eventually decided to use this to announce their partnership with Manchester United on  TV, while the other TVC was being shot in Manchester, UK.