3 minute miracle or 3mm conditioner is the new revelation in hair grooming products that is in the global market today and Indonesia wasn’t about to be left out.
The task was to shoot a testimonial with a diversity of women in Indonesia and championed by their brand ambassador; Ms Raline Shah and coupled with trendy Vloggers in Elle & Jess.
Together, they were mingled with six normal Indonesians and their response and verdict were captured in this trendy commercial.
Justin Woon, the director and the team had an uphill task to do this all in one day. Aside from the testimonials of the nine participants and being a hair/beauty spot; beautiful hair shots were also the order of the day and we could only muster in six achievable shots given the time and logistics of the shoot, although we already have 3 Scarlet Dragons rolling at the same time.
A comfortable setting was created and set was built where the participants were shot and using three Red Scarlet cameras on dolly and sticks together with an experience Thai cinematographer in Chitsanupong Aungkakamonseth or Khun Pun, sped up the shooting process to some extent and delivered the desired RAW images of a typical hair commercial where hair and skin tone lighting was crucial.
The wonderful people at Oriental Post Jakarta did a fine job with post production and especially during online as did Bumble Bee Studio for the audio production.