After the last “Go International” ad in Monaco, the agency, Chai, and client decided on another level of drifting for this ad. Director, Ryan Heron, who has shot numerous action drifts for Red Bull was called upon for this TVC with two enthusiastic racers battling it out on the city streets of Bangkok, Thailand.
This being Ryan’s 1st ad for Indonesia, Executive Creative Director, Rajesh Menon, and Associate Creative Director, Aris Budianto, led him through the evolution of this brand and current campaign via skype even before he set foot on Indonesian soil.
Ryan’s early considerations were making this ad look excitingly epic yet be able to incorporate nuances of Thai culture and city life in Bangkok. Drifting between moving tuk-tuks was his favourite scene although he also liked the chase on the bridge over the Chao Phraya river. “It was a tough shoot working within the confines of a tracking vehicle under the hot Bangkok sun, but I thoroughly enjoyed this”, he said.