Directed by AK. Executive Producer: Joe Seow. Executive Creative Director: Mark Tan, Chuosenko.
After the client signed Donny Alamsyah and Titi Rajo Bintang to endorse this year’s campaign, various permutations were mulled on how best to execute the campaign. Finally, Mark and the client agreed on a common reference which will give this campaign the right mix of visual impact and entertainment value.
Joe contacted his pal, Steven Scammell, at Kontrol Freax UK who advised on technical aspects to bring this concept to fruition. We eventually settled on a Talos motion control rig from Mark Roberts, UK and managed to bring Ian Menzies to manage the rig. A total of 7 different moves were required to take viewers seamlessly through those scenes.