Directed by: Ben Wee
To launch flag carrier Garuda’s affiliation with Liverpool FC, Lowe Worldwide created this ad showing fans chancing upon the opportunity to meet Liverpool’s great footballers, including captain Steven Gerrard, on a flight.
Creative Director Luki started with Liverpool’s motto “You’ll never walk alone” as a base for the script and director, Ben Wee developed it into a fun and entertaining film. The commercial was shot over 2 legs: 2 hours with the footballers in Liverpool, UK and 12 hours with the plane at Cengakareng Airport in Jakarta,
Kipling Baker, the DoP, designed a look for the aircraft interiors and recreated that in the Liverpool studio.
Wendy Liow of Infinite Studios, Singapore, used a combination of CG and other post production techniques and CG to strip in the plane’s interiors behind the talent shots from the Liverpool studio for a seamless edit.