Directed by Bona Palma
In this Phase 2 “rebranding” campaign for Gudang Garam International, Creative Director Amet Mulyanegara of Dentsu Strat Indonesia presented viewers with thought provoking visuals. It’s all about a “never ending game” of having to make choices in our daily lives.
Shot over 2 days in Jakarta and 1 day in Bangkok, the series of vignettes which formed the main film were expanded into various 15-seconders. The 2nd leg’s shoot in Bangkok was followed by post production finishing at The Post Bangkok.