Created by: David Warrior, The Agency
Directed by Keir McFarlane. Executive Producer: Joe Seow. .
For this edition of the Mio Sporty bike model, David scripted exciting visuals of the bike negotiating through obstacles at an Outward Bound course. This then evolved with the addition of paintball practise after the client, decided to add a female celebrity talent, Putri Titian.
Shot over 4 days in and around Pengalengan, south of Bandung, art director, Sukri, had to construct outbound obstacles from scratch which could withstand the weight of bikes and riders. Stunts were performed by the Popeye group which spent a lot of time on practises and rehearsals before the shoot. Throughout the pre-production, the team had to make several trips by road to the location, each journey taking up at least 4 hours’ travel time.