Directed by AK. Created by David Warrior, The Agency.
This concept is premised upon David’s belief that the Yamaha brand has successfully built up a sense of esprit de corp among Yamaha owners, judging from the abundance of communities and clubs which had evolved for each of the bike models.
Having arrived at an agreed workable treatment, AK and the team went directly into technical aspects of execution and Joe roped in Stephen Scammell of Kontrol Freax UK very early on to assist in planning the motion control moves required for the scenes. The rehearsals took up a lot of the time but they were necessary.